Be prepared to tell your story. Make it a good story. A story that will have a happy ending — a story that will make the listener want to be with you.
Your story must be well-delivered.
Your story must be clear.
Your story must be interesting.
Your story must be believable.
Your story must be persuasive.
Your story must be short enough.
Your story must be organized.
Your story must inspire.
– Jef