First Follower Principle in Selling

Always remember the first follower principle.

Great salespeople understand this principle. Teachers, trainers, speakers, and anyone who intends to make change will benefit from following the first follower principle.

A salesperson must be sold to his ability to sell. No matter how good the product is, if he does not have any confidence, he will just drive a prospect away from him.

The same is true to a changemaker.

Your success in making change in your organization — or in your bigger community — depends on how sold you are on yourself and on your “inspiring vision”. Any doubt you entertain is a doubt you sell.

You are your own first customer… the toughest and the most complaining customer. Your doubts and misgivings will persuade you against selling. I have met salespeople who have excellent presentation skills who can’t sell. Their eyes betray their doubts.

When you truly believe in yourself and in the products or services (or change) you offer to others, you can can sell to one, tens, hundreds, and thousands even if you were deaf, dumb, or blind.

The sheer power of conviction will do the conversion.

Be your first follower. Think about this, then change the world.