Leadership Habits (pop up)

Get the Leadership Habits series.

Practical Strategies for Leaders Who Take Action.

Every Monday and Thursday, get one high-impact leadership habit—rooted in sound theory and A-game strategies—to help you think smarter, act faster, and lead with confidence.

Why should I care?

Written by | On Leadership | 1 minute of reading

That’s the one question that matter the most to your customer.

Your presentation must be able to answer that question concisely and convincingly.

At the very least, you must be able to inform your customers about your product. You must show the value of your product to their business, to their lives, or to the fulfillment of their dreams. You must make it easy for them to own and use your product.

Presentation is simple. Begin by asking why your customers should care. And then let your technology multiplies the power of your story: your answer to their why-should-i-care question. Your technology is useless if you use it to multiply zero.

Linkedin Posts

  • How to Be Adaptable (Without Losing Your Mind)
  • How "Good Vibes Only" Is Destroying Your Team
  • The Silent Career Killer
  • Be So Good They Can't Ignore You
  • The Success Compass
  • LinkedInPlay your A-game every day—connect with me on LinkedIn!

Ready to Take Your Leadership to the Next Level?

Great leadership isn’t just learned—it’s practiced. If this post inspired you to lead with more impact, there’s plenty more waiting for you. Explore these resources and start leading like never before:

  • Exemplary Leadership – Deepen your understanding of what makes leaders extraordinary and how you can apply it in your own role.
  • Leadership Training Programs – Explore workshops designed to sharpen your skills and transform how you lead.
  • Leadership Resources – Templates, guides, and strategies to help you lead with confidence and clarity.
  • Webinars for Leaders – Join live sessions packed with actionable insights to solve your toughest leadership challenges.

Don’t just stop here. Click on one of the links above and take the next step in becoming the leader your team deserves!r—start becoming one today. Choose your next step above, and let’s keep the momentum going!

Training Programs

Want practical, no-fluff leadership lessons sent straight to your inbox? Subscribe to The Leadership Habits—delivered every Monday and Thursday to keep you moving.

Get Your First Issue Now.

Leadership Habits (sidebar)

Get the Leadership Habits series.

Practical Strategies for Leaders Who Take Action.

Every Monday and Thursday, get one high-impact leadership habit—rooted in sound theory and A-game strategies—to help you think smarter, act faster, and lead with confidence.

No fluff. No wasted time. Just the leadership edge you need.

Jef Menguin writes about strategies, tools, and actions that help leaders and teams 10x their results—faster, with no guesswork.

He designs practical, no-fluff learning experiences that drive real impact. Through keynotes, workshops, and programs, he equips leaders with the mindset and tools to lead with confidence, innovate, and accelerate success.

Learn more.

All-in on A-Game, Always!

Looking to inspire your team or elevate your next event?

Contact me for workshops, webinars, or keynote speeches that ignite action and challenge the status quo.

Start typing and press enter to search

Scroll to Top