How Strategy Works

Strategic planning fails when it turns into a yearly ritual—thick documents, long lists, and a team that stays busy but still drifts, because nothing forces tradeoffs and execution dies by Week 2. In this article, Jef Menguin explains why strategic planning in the Philippines often breaks and how to run a Strategy–Planning–Execution cycle that actually holds. Use the shift and share it with your leaders so your plan stops being a file and starts being a weekly game.