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A clear and compelling mission moves people to action. It makes the indifferent committed. It makes the unsure confident. But a mission will lose its meaning if you do not enable people to act on it.

Action gives flesh to ideals.

Turn your mission statements into specific actions.

How to do this?

Meet your employees. Get everyone to say his or her piece about your mission statements. This is not a test. This a conversation, an opportunity to have common understanding.

Then ask your employees what leverage actions they will commit to getting your mission to actualize every day. 

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Jef Menguin

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