Begin with your audience.

Start speaking from where your audience are.

Lani complained,” My subordinates said they understood, but they still did not follow my instructions.” She thought her instruction was clear and the tasks were easy to follow. She was frustrated.

She missed this simple point. Most of us missed this simple point: you are not your audience.

Our passion isn’t always the passion of our people. Our need isn’t necessarily their needs. What we have to give isn’t necessarily what they want to get.

The manner we learn new knowledge isn’t necessarily how the audience learn new knowledge. They aren’t bad people. They are just not us.

Think about this, then change the world

– Jef Menguin

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