MicroShift 01 | Start with One Shift

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One Shift Tuesday

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Win at work, one shift at a time.

Every Tuesday, I’ll send you one practical idea you can use to do better work, lead better conversations, make better decisions, and become more valuable at work.

No long lectures. No generic tips. Just one useful shift you can try this week.


Why It Is Okay to Be the Only One

The aim is not to be number one but to be the only one.

This should be easy. You have unique passions, talents, and skills. You already belong to a category of your own.

It is not enough that you belong to your own category. A category that does not have value is just another made-up category.

My take is sometimes you need to muster the courage to be the only one in your category if doing so will serve your purposes in life.

But it is alright to follow someone’s footstep if doing do will serve a great purpose. To aim to be the only one for the sake of standing out is a waste of time.

Be the only one in your category when that is the only way to serve your purpose. Be the first one in your category when starting up is the best way to serve your purpose.

Yes, standing out begins and ends in purpose.

If you’re building a business and you are playing to win…
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