One Shift

One Shift

One idea. One action. Big difference.

One Shift is a weekly email that gives you one quick, actionable shift—tested in the real world—to help you lead with clarity, courage, and calm. You’ll also get first access to books, free trainings, workshops, and webinars.


Why It Is Okay to Be the Only One

The aim is not to be number one but to be the only one.

This should be easy. You have unique passions, talents, and skills. You already belong to a category of your own.

It is not enough that you belong to your own category. A category that does not have value is just another made-up category.

My take is sometimes you need to muster the courage to be the only one in your category if doing so will serve your purposes in life.

But it is alright to follow someone’s footstep if doing do will serve a great purpose. To aim to be the only one for the sake of standing out is a waste of time.

Be the only one in your category when that is the only way to serve your purpose. Be the first one in your category when starting up is the best way to serve your purpose.

Yes, standing out begins and ends in purpose.

If you’re building a business and you are playing to win…
Let’s install one shift that moves metrics.
Shift Experiences

Discovery Session

Busy week. Slow results. Let’s find the one shift that moves the needle.

Quick call. Clear recommendation. Next step you can act on.

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