Strategy Is a Choice, Not a Plan
Teams keep doing the same work after the retreat because nobody made real trade-offs, so the “strategy” stays on paper and progress stays flat. In this article, Jef Menguin shares a simple idea—strategy is a set of choices—and a practical way to capture it in Our Winning Play that leaders can explain without slides. Read it and share it with your team so you stop debating endlessly, choose a path, and execute with confidence.


















