The most common definition of marketing is getting people interested in your product and services. This is why one marketing guru claimed that all marketers are liars. Probably, he meant bad marketers are liars.

In my book, marketing is about finding the people (market) who will benefit the most from your products and services.

Marketing is also about finding the people you want to help, people you want to establish a trusting relationship with, then finding the products and services that can solve their problems.

I once met a marketing professional who said she could market anything as long as she had the budget. By that, she meant launching our training business at a conference we could sponsor. We would invite 200 CEOs to the event to present our training programs.

She estimated a 2-million peso budget. Perhaps, she was a good marketer. But I was not able to find that out. Though money can do some marketing miracles, someone can still build relationships with clients even without a 7-figure budget.

Marketing is not an event. Instead, it is a process of building a trusting relationship with clients whom you serve and protect.

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I knew one solution that could change this. I knew that this was the solution all along. But when one feels more of a victim than a victor, more of a zero than a hero, doing this takes courage and determination.

You can play bigger.

There are many huge opportunities before us. Possibilities are bigger and easier to attain than we imagine.

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The first time I was employed, I immediately realized I was incompetent. The principal assigned me to teach World History, Economics, and Asian History. Of course, I knew these subjects very well. But I was lacking in something fundamental.

I set ideas free.

I will set my ideas free. I will let each one flow, so they become alive in you.
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Every resource I created serves to build your sense of urgency. I believe that if you are like my clients, you will find many of the ideas, strategies, and tools super helpful.

So, please don't hesitate to get in touch. I can help you. We can help each other.

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