I’ve been wrestling with a harsh reality lately. Once upon a time, my organic search traffic was soaring at 140,000. But now? It’s dwindled to a mere 15,000 to 30,000.
Most of my top-ranked pages have slipped to the second page. A quick comparison with the top ten results makes it clear: Google’s last update screwed me over.
I can’t help but see this as more than just a minor setback. It’s a stark reminder that no business should rely solely on Google.
Here are three crucial reflections I’ve had that are shaping my new strategy.
Run My Business as If Google Doesn’t Exist
The first realization hit me like a ton of bricks: I need to run my business as if Google doesn’t exist.
If my goal is growth, I have to find alternative ways to generate leads and convert them into customers. Here are a few creative methods I’m embracing:
- Local Networking Events: These events are goldmines for making connections. Face-to-face interactions build trust faster than any algorithm.
- Workshops and Seminars: I’ve always conducted these, but now I’m doubling down. Every workshop is an opportunity to showcase my expertise and attract potential clients.
- Referral Programs: Encouraging current clients to refer others is a powerful way to expand my reach without Google’s help.
View Google as a Competitor
I’ve started seeing Google not just as a search engine, but as a competitor.
People shouldn’t have to go through Google to find my website. I need to create direct paths for them. Here’s what I’m doing:
- Collecting Email Addresses: Every event I host ends with a call to action to join my mailing list. This way, I stay connected directly.
- Engaging on Social Media: Platforms like Facebook and LinkedIn are great for sharing snippets of my seminars, success stories, and valuable tips.
- Creating Valuable Content: Whether it’s articles, videos, or infographics, I’m focusing on content that directly answers my audience’s questions.
Build Loyal Communities
Google may have the traffic, but I can build loyal communities. Here’s my plan:
- Creating Forums or Groups: Whether it’s a Facebook group or a forum on my website, I’m building spaces for my audience to interact and learn.
- Offering Exclusive Content: Community members get access to special content like webinars and eBooks. It’s about adding value.
- Fostering Engagement: I’m encouraging discussions and being present. My community will be a place where people want to stay.
The Bottom Line
Google’s algorithms can change at any moment, impacting our businesses in unpredictable ways. But I’m not letting that dictate my success. By thinking creatively, treating Google as a competitor, and building loyal communities, I’m putting the power back in my hands.
So, if you find yourself in a similar position, remember: you don’t need Google’s favor to succeed.
Determination, creativity, and strategic thinking will take you further than any search engine ranking.
