I originate.
Not to be contrarian. Not to prove others wrong.
I originate because most of what I see in the market doesn’t move people the way it should.
When I entered the training industry, I saw events that looked the same. Same topics. Same speakers. Same stages. People came in, sat down, took notes, clapped politely, and went home unchanged. That bothered me.
So I did it differently.
I built events around transformation, not information. I didn’t bring people together to hear another “expert” repeat what everyone already knew. I built spaces where people could shift right there in the room. Where they walked out different, not just entertained.
That was me originating. I didn’t try to oppose what was there—I created what was missing.
Originate, for me, means listening for the needs people haven’t yet put into words.
The hidden hunger.
The unspoken frustration.
The dream that feels too vague to ask for.
I learned that people rarely say what they really need. They say “time management,” but what they really want is to stop feeling overwhelmed. They say “leadership training,” but what they really want is to feel confident making decisions without fear of blame.
So when I originate, I don’t ask, “What do they want?”
I ask, “What are they tolerating? What have they been postponing? What shift do they secretly hope is possible?”
That’s where I create.
Not in the noise of what’s popular, but in the silence of what’s missing.
That’s why my best products weren’t copies. They were responses to invisible needs.
The Completed Staff Work Decision Kit wasn’t just a book—it was a tool leaders didn’t know they needed until they used it.
The Shift Kits weren’t just training—they were designed shortcuts, built to be picked up and used, not just read.
That’s originate. Not invention for its own sake, but creation that moves people where they didn’t expect to move.
And here’s what I’m doing now.
From October to December 2025, I am making small bets in origination. I’m launching playbooks that answer questions my clients haven’t yet named. I’m testing formats, running workshops, and stacking sparks. Not because I want to be first, but because I want to be useful in ways no one else has dared to try.
I don’t originate to be clever. I originate because I refuse to let people stay stuck in what doesn’t work.
That’s my conviction.
That’s my bet.
That’s me, originating differently.