Start with one shift.
Choose your win—Work or Life—and start with one shift this week.
Your week is full. Meetings happen. Messages fly.
But the same problems keep coming back.
I help Filipino leaders and teams build one meaningful shift—so meetings get clearer, decisions get made, and work finally moves.
Free Starter + Nine Circles Map • simple reset this week
Planning for a team? Explore Shift Experiences →
Start where you feel the most stuck.
Choose a jumpstart, and I’ll help you try one simple shift today.
How a 3-week delay ended in 17 minutes
Monday, 10:15 AM. The leaders were in a meeting that felt stuck. People talked. People nodded. Then someone said, “Let’s discuss this next week,” and the pricing change stayed parked—again.
But then came the workshop. We practiced one small move that turns talk into action. It’s three simple questions: What’s the decision? Who owns it? By when? Everyone tried it a few times so it felt easy.
Right after lunch, the team gave it a real try. “What’s the decision?” Set the new price for the Q4 bundles. “Who owns it?” Finance lead and Sales director. “By when?” Today, 4:00 PM.
And something changed. In 17 minutes, the decision was made. Two owners were named. Sales finally knew what to do next. The Q4 campaign moved from “pending” to “launching this week.”
To make sure the change would last, they added the three questions to every meeting agenda. They also put a small scoreboard on the first slide: “Decisions made in this meeting.” Now meetings don’t end with “we’ll get back to this.” They end with names and dates—so work actually moves.
Meeting Scoreboard
- Decisions made: 2
- Owners named: 2
- Delay cleared: 3 weeks
- Time to decide: 17 min
That’s the 3-Question Rule. Once it’s on the agenda, decisions stop slipping.
That’s what a Shift Experience looks like: one move your team can use the same day.
If You’re Here for Your Team
Maybe you’re not looking for a personal jumpstart.
You’re looking for something your people can use together— and keep using after the session.
I design keynotes, workshops, webinars, and digital courses around one shift—
from how people see the work, to how they decide, to how they show up together.
So meetings get clearer. Decisions get made. And follow-through stops depending on “sipag today.”
What Your Team Leaves With
Training dies when people leave with notes… but no next move.
So every Shift Experience comes with:
- A practical toolkit per participant (scripts, checklists, templates)
- A simple 30-day application plan (Week 1 to Week 4)
- A manager follow-through guide (so it doesn’t die after the session)
The Cebu Lesson
I didn’t learn “shifts” from a book.
I learned it on the road—facilitating sessions, listening closely, watching smart people get stuck in the same patterns.
In Cebu, I saw it clearly.
Most teams don’t need more ideas.
They need one change they can actually use—while the work is happening.
That’s what I design: one shift that sticks.
Read the full story → About Jef
About Jef Menguin
I’m a Filipino leadership speaker and shift designer. I help organizations turn strategy into daily behavior through Shift Experiences—workshops, keynotes, and tools people can use in real work. For 20+ years, I’ve worked with schools, companies, and government teams who want more than motivational talk.
I write Shift Books and Kits like Start with One Shift so leaders and professionals can keep practicing long after the training day is over.



Fresh Notes
Short field notes on work, life, and building things that matter.
Choose Your Win
10 Hooks to Get Your Audience’s Attention
Strategy Is a Choice, Not a Plan
FAQ
What do you mean by a “Shift”?
Most people think change means “improve what we already do.”
Work a bit harder. Communicate a bit better. Add one more process.
That’s not a shift.
A shift is when you move to a different game—the kind that creates exponential results, not incremental improvement.
It’s not a tweak. It’s a redesign.
And it’s not just about what you do.
It’s about who you become—then everything follows.
A real shift moves through layers:
- Identity — “Who are we now?” / “Who am I now?”
- Mindset — what you believe is possible, what you value, what you prioritize
- Behaviors — what you actually do in real moments (meetings, decisions, conflict)
- Habits — what becomes automatic even when you’re tired
- Culture — what becomes normal for the group
When those layers are aligned with strategy, that’s when the game changes.
That’s why a shift reduces effort over time.
Because you stop forcing results through willpower… and start getting results through alignment.
What’s the difference between Work and Life?
Think of it like this:
- Work is where your leadership shows up: clarity, decisions, execution, communication, trust, accountability.
- Life is where your leadership is powered: energy, focus, confidence, personal direction, boundaries, self-management.
Some people start with Work because they need immediate wins with people.
Some start with Life because they’re carrying too much and they’re tired in a quiet way.
Both doors lead to the same outcome: you show up better—without pretending.
What do I get when I choose a Jumpstart?
You get a short, practical starter designed for action:
- one clear idea you can remember
- one tool you can use immediately
- one next step you can try this week
No long lecture. No “read this and reflect forever.”
You’ll know what to do after you finish.
Is the Jumpstart really free? What’s the catch?
Yes, it’s free.
The “catch” is simple: I want you to experience what it feels like to use a shift tool in real life.
Because if you don’t get a win quickly, you won’t trust the rest of the system.
I’d rather earn trust through usefulness.
How long does it take?
10–15 minutes to go through the Jumpstart.
Then you apply it in a real moment:
a conversation, a meeting, a decision, a planning session—whatever you’re facing this week.
The best shifts don’t require a free weekend.
They require one real moment.
Who is this for?
People who feel the pressure of responsibility:
- managers and team leads
- founders and operators
- HR and L&D leaders
- professionals who keep getting pulled into messy work situations
If you want clearer thinking, cleaner communication, and stronger follow-through—this is for you.
Do I need to be a manager to benefit?
No.
If you lead projects, handle clients, coordinate with teammates, or influence decisions—you’re already leading.
You don’t need a title to need clarity.
What happens after I download?
You’ll receive follow-through emails—short prompts and small practices.
Because here’s the truth:
Most people don’t fail because they don’t understand.
They fail because they don’t repeat.
The follow-through helps you practice until the shift becomes normal.
Will you spam me?
No.
I send practical notes.
If it stops being useful, unsubscribe anytime—no drama, no guilt trip.
Do you offer talks and workshops for teams?
Yes.
But I don’t design sessions that feel good and fade fast.
I design Shift Experiences—where the output isn’t applause.
The output is:
- clearer decisions
- better conversations
- more ownership
- stronger follow-through
- a visible change in day-to-day work
Formats include: keynotes, half-day/full-day workshops, webinars, and short digital courses.
Can you customize for our context?
Yes—and customization doesn’t mean “more slides with your logo.”
It means we start with your strategy and ask:
“Where is the strategy breaking down in real life?”
Then we design around the moments that matter:
meetings, decision-making, execution rhythms, customer experience, conflict, accountability.
We pick one shift.
We build tools around it.
We create follow-through so it sticks.
Online or in-person?
Both.
In-person is great for energy and group practice.
Online is great for speed, consistency, and follow-through.
We choose based on what will create the cleanest shift—not what’s trendy.
How do we start a conversation?
Email leadership@jefmenguin.com with:
- what you do (role/team)
- the outcome you want
- the situation that keeps repeating (the pattern you’re tired of)
And I’ll reply with the best next step—Jumpstart, workshop, or a simple recommendation.
Trusted by teams who started with one shift.
From public schools to national government, from national companies to international brands, these organizations brought me in to design Shift Experiences that turn learning into daily behavior.
And many more schools, companies, and LGUs across the Philippines. Over 15+ years, I’ve worked with more than 200 organizations across education, government, and business in the Philippines.


























