Do you play bigger?
Leaders who play bigger create their category and make the rules. They create products and experiences so distinct they build a tribe of true fans they super-serve.
Those who play bigger do not compete in improvement games. Their mission is not to offer 1 percent better or cheaper products and services their “competitors” offer.
Create new solutions never imagined before. Set yourself ahead of what is possible. Build new paths for others to follow.
Employees who play bigger do not play same-same. They think differently. When others zig, they zag. Why? Because they deliver solutions nobody has offered before.
To play bigger, you need to ask new questions.
Challenge old ways of thinking. Provide your team step-by-step guide, so they play bigger.
