Starting a business is like setting out on a wild adventure. You’ve got your big idea, your vision, and a whole lot of excitement. But let’s be real—navigating the world of entrepreneurship isn’t always smooth sailing.
One day, you’re on top of the world. The next, you’re wondering if you’re even heading in the right direction. That’s where a business coach comes in. Think of a business coach as your guide on this crazy journey. They’ve been through the highs and lows and can help you dodge some of the common traps. They’re there to help you turn ideas into action, challenges into opportunities, and your startup into something real.
In this piece, we’ll break down what a business coach does, why having one could be the game-changer you need, and how to know if it’s time to get one. I’ll also share a bit about my journey—because if you’re anything like me, this might just be the nudge you need.
Why I Needed a Business Coach
Before I started my speaking business, I was like a sponge, soaking up every bit of knowledge I could find. I devoured books on speaking, marketing, sales—anything that could help me succeed. I studied the works of legends like Jay Abraham and Gary Halbert—rockstars of Direct Response Marketing, long before content marketing became a buzzword.
But even with all that knowledge, something was missing. I had the passion, the drive, and I even joined Toastmasters to sharpen my skills. But when I finally took the leap—leaving the security of my job to chase my dream as a professional speaker—I hit a wall.
The first six months were brutal. I was starving, both literally and figuratively. No savings, no support, and it felt like no one believed in what I was trying to do.
Then, I met Vic Santiago. He wasn’t some flashy, high-priced coach. In fact, he didn’t even call himself a business coach. But what I learned from him was invaluable. Vic became my unpaid mentor, my guide, my business coach in all but name. He helped me see my speaking career and training company not just as passion projects, but as real businesses. He taught me how to connect the dots between my skills and the market, how to build a client base, and how to keep going even when things got tough.
I’m sharing this because I want you to understand something: starting a business isn’t a solo mission. Even if you’re a sole proprietor, you don’t have to—and shouldn’t—go it alone. We all need guidance, support, and sometimes a little push to get where we want to go. That’s what a business coach can provide, and why I believe so strongly in their value.
No matter how much you read or prepare, there’s always going to be a gap between what you know and what you need to do. A business coach helps you bridge that gap, just like Vic did for me.
Read: 13 Successful Entrepreneurs in the Philippines
What Is a Business Coach?
So, what exactly does a business coach do? Think of them as part mentor, part strategist, and part cheerleader. They help you see the big picture while also nailing down the details that will get you there.
A business coach works with you to set goals, develop strategies, and solve problems. But they don’t just give advice and send you on your way—they’re in the trenches with you, helping you implement those strategies and holding you accountable along the way.
Let’s say you’ve got a brilliant tech startup idea, but you’re struggling to turn it into a viable business. A business coach could help you map out your business model, figure out your target market, and create a plan to scale. Or maybe you’re running a small online store but having a hard time driving traffic and converting visitors into customers. A coach could work with you to refine your marketing strategy, optimize your website, and boost your sales funnel.
In short, a business coach helps you move from where you are to where you want to be—faster and with less friction than you might on your own.
The Value of a Business Coach
Why should you consider getting a business coach? Let’s break it down.
Clarity and Focus
Starting a business can be overwhelming. There’s so much to think about—product development, marketing, finances, customer service—the list goes on. A business coach helps you cut through the noise and focus on what’s most important. They help you prioritize and keep you on track.
If you’re trying to do too many things at once—like launching a new product while expanding your team—a business coach helps you step back, focus on what’s critical, and create a realistic timeline.
Accountability
It’s easy to set goals, but following through can be tough when you’re juggling so many responsibilities. A business coach acts as your accountability partner. They check in regularly, help you stay on track, and give you a nudge when you need it.
Set a goal to increase your monthly revenue by 20%? Your coach will break that goal into actionable steps and keep you accountable for making progress each week.
Problem-Solving
Entrepreneurship is full of challenges, and sometimes you need an outside perspective. A business coach brings a fresh set of eyes to your problems and helps you brainstorm solutions you might not have considered.
Struggling with customer retention? Your coach might help you identify the root cause—maybe your onboarding process needs improvement, or perhaps your product needs a tweak. Together, you can develop strategies to fix it.
Networking and Resources
A good business coach comes with experience and connections. They can introduce you to potential partners, investors, or other entrepreneurs who can help you grow your business. They can also point you to valuable resources you might not have known about.
Trying to break into a new market? Your coach could connect you with someone who’s already successful in that space, giving you insider tips that can save you time and effort.
When You Might Need a Business Coach
Now, let’s talk about when you might need a business coach. Here are a few scenarios that might sound familiar:
You’re Feeling Overwhelmed
If you’re feeling like there’s too much on your plate and you’re not sure where to start, a business coach can help you prioritize and create a clear action plan.
You’re Struggling with Growth
Growth is a good problem to have, but it’s still a problem if you don’t know how to manage it. If your business is starting to take off, but you’re not sure how to scale, a business coach can guide you.
You’re Facing a Major Decision
Every entrepreneur faces tough decisions—whether it’s about funding, partnerships, or strategic direction. If you’re at a crossroads, a business coach can help you weigh the pros and cons and make a decision that aligns with your goals.
You’re Stuck in a Rut
Even the most motivated entrepreneurs hit a wall sometimes. If you’re feeling stuck, a business coach can help you break out of that rut, think creatively, and reignite your passion.
Why Some Entrepreneurs Don’t Get a Business Coach
While the benefits of a business coach are clear, not every entrepreneur is ready to take the plunge. Here’s why some people hesitate:
Cost Concerns
Let’s be real—hiring a business coach isn’t cheap. For startups, every dollar counts. But think of it as an investment. The right coach can help you avoid costly mistakes and accelerate your growth, saving you money in the long run.
Pride and Independence
Entrepreneurs are often fiercely independent. But that independence can make it hard to ask for help. Some might see getting a coach as a sign of weakness, but even the most successful entrepreneurs have mentors who help them along the way.
Lack of Awareness
Not everyone knows what a business coach does or how they can help. Some think a coach is only for large corporations or executives, not realizing that coaches can be valuable at any stage of business development.
Fear of the Unknown
Hiring a coach means stepping out of your comfort zone. It can be intimidating. But like any investment in your business, the potential rewards can far outweigh the risks.
How to Work with a Business Coach
So, you’ve decided a business coach might be what you need. Here’s how to get started:
- Find the Right Fit: Look for a coach who understands your business and industry. Coaching is a partnership, so it’s crucial to feel comfortable and trust their guidance.
- Set Clear Goals: Be clear about what you want to achieve. Whether it’s increasing revenue, expanding your team, or launching a new product, clear goals help you and your coach stay focused.
- Be Open and Honest: Don’t hold back. The more transparent you are about your challenges, the better your coach can tailor their advice.
- Stay Committed: Coaching isn’t a quick fix—it’s an ongoing process that requires commitment. Your coach can guide you, but it’s up to you to make things happen.
- Embrace the Process: Be willing to try new things, take risks, and step outside your comfort zone. Growth often comes with discomfort, but the rewards are worth it.
Final Thoughts
Working with a business coach can be a game-changer. Whether you’re looking to gain clarity, overcome challenges, or take your business to the next level, a coach can provide the guidance, support, and accountability you need. By finding the right coach, setting clear goals, and staying committed, you can unlock your full potential and turn your entrepreneurial dreams into reality.
Resources
Explore the following resources to learn more ideas on how to become a better business owner.
