warm up

Steam Up

I will not venture into speaking performance before a hungry audience cold. Athletes spend an hour or two getting warmed up before the game begins. Singers get themselves warmed up before a performance. Every selling opportunity is performance. Before you is an audience who is willing to exchange his hard-earned money for your offer. If …

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salesmanship training

Push Gently: The Sales Technique That Works

If you have the advantage of company-sponsored salesmanship training, you’ve probably learned about the importance of closing.

Unfortunately, most salesmanship training program allocated 90 percent of training on product knowledge…and less than 10 percent on closing.

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