Signals

So, here’s the game plan: I’m kicking off a marketing strategy I’ve dubbed “Increasing Leads by Signals.”

What does that even mean?

Well, instead of guessing what people want, I’m going to listen. Really listen. I’ll create products and services based on the signals people send me—the questions they ask, the problems they face, the things they wish existed.

Now, I might stumble upon ideas I’m super passionate about. But here’s the catch: Passion isn’t enough. For me to bring my A-game, what I create has to resonate with others. It needs to hit that sweet spot where my enthusiasm meets their needs.

If I can build something that helps leaders squeeze the most out of life, I’m all in. And once I’ve figured it out, I’ll turn around and show others how to do the same.

I’ll be documenting every signal, every hunch, every experiment. It’s about testing, learning, and seeing what sticks. Some ideas will work, others won’t. But that’s the process.

In the end, it’s not just about creating products—it’s about building solutions that matter. And if I can do that while helping others level up, that’s a win-win.

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