Here’s how to create your pocket speeches.
If you have many products, pick one product that you truly believed in and could sell with conviction, and develop a standard presentation of presenting your story to your prospects. Call this a pocket speech.
Target also specific audiences and identify the top benefits you will offer. Write your presentation. Practice. Present. Adjust. Keep on improving until you have created the best way of presenting your story.
I suggest that you also record yourself when you present. Write down your presentation. Your company can use your successful pocket speech to teach new ones.
Then you can target other benefits. Then another product.
This can save you a lot of time.
And you can sell to millions.