When Vic asked me how much I charged for a two-day training, I proudly told him, “7,000 pesos.”
His face dropped. “You’re charging 7,000 pesos for TWO DAYS?”
I nodded. I just wanted to close the deal.
Vic shook his head. “You should be charging 60,000.”
I laughed. That felt impossible. Why would anyone pay me that much?
Then Vic said something that hit me hard:
“You won’t get clients if you keep sabotaging your value by selling yourself like a bargain store.”
That’s when I realized—pricing wasn’t just about money. It was about how I valued myself.
And Vic didn’t just tell me to charge more—he told me exactly how to do it.
Three Ways to Charge for Your Value
Others sell themselves short. The best own their worth.
↳ Price based on value, not fear.
I was afraid clients would say no. Vic told me, “Stop thinking about what you’re comfortable charging. Think about the results you deliver. Price based on that.”
↳ Position yourself as an expert, not a vendor.
People don’t pay premium prices for just another trainer. They invest in trusted experts. Vic taught me to stop selling time and start selling outcomes.
↳ Speak with confidence, not apology.
I used to hesitate when talking about my fees. Vic said, “If you don’t believe in your price, no one else will.” From that day, I stated my rates clearly—without excuses or discounts.
Two Things to Stop Doing Today
Others struggle with inconsistent pricing. The best stop undervaluing themselves.
↳ Stop lowering your price to ‘close the deal.’
I used to think that if my price was low, more clients would say yes. But cheap prices attract the wrong clients—those who question your worth and demand more for less.
↳ Stop justifying your fees.
I used to over-explain my pricing, hoping clients would approve. But Vic taught me: “Say your price. Then stop talking.” If they see the value, they won’t argue.
One Final Question
Others chase deals. The best attract clients who value them.
Are you pricing yourself based on your true worth—or based on what feels safe?
Your answer determines if you’re thriving… or just surviving.