Turn Training Into Real-World Change — One Shift at a Time.

You’ve sent your people to leadership training before. They came back inspired… but the culture stayed the same. It’s not more training you need — it’s a shift you can feel on Monday morning.

Get Your Access to One-Shift Training
30-minute video training

A quick win you can roll out

This 30-minute session gives you a mini framework teams can try in one meeting. Easy to teach. Easy to repeat. (Small print: You’ll also get the first 4 chapters of Create Shifts—free.)

or Download the the first four chapters of Create Shifts.

50,000+ leaders across Asia have used the One Shift method to lead with clarity, courage, and care.

If you lead people — this is for you.

For Team Leaders

Tired of pep talks that fade? Learn how to turn small wins into habits that stick.

For HR and L&D Managers

Design learning that changes behavior, not just slides.

For Executives and Business Owners

Build a culture that multiplies performance — even when you’re not in the room.

Why Now?
Every month without a shift costs you momentum.
Turn every meeting, training, and conversation into a moment that moves people.

✅ 90 % of leaders say they saw behavior change within 30 days.
✅ Used by organizations in education, hospitality, and government across the Philippines and Asia.
✅ Built on two decades of real-world leadership experiments by Jef Menguin.

Learn how to create shifts.
30-minute video training

A quick win you can roll out

This 30-minute session gives you a mini framework teams can try in one meeting. Easy to teach. Easy to repeat. (Small print: You’ll also get the first 4 chapters of Create Shifts—free.)

What Happened in 17 Minutes

Monday, 10:15 AM. The leaders were in a meeting that felt stuck. People talked. People nodded. Then someone said, “Let’s discuss this next week,” and the pricing change stayed parked—again.

But then came the workshop. We practiced one small move that turns talk into action. It’s three simple questions: What’s the decision? Who owns it? By when? Everyone tried it a few times so it felt easy.

Right after lunch, the team gave it a real try. “What’s the decision?” Set the new price for the Q4 bundles. “Who owns it?” Finance lead and Sales director. “By when?” Today, 4:00 PM.

And something changed. In 17 minutes, the decision was made. Two owners were named. Sales finally knew what to do next. The Q4 campaign moved from “pending” to “launching this week.”

To make sure the change would last, they added the three questions to every meeting agenda. They also put a small scoreboard on the first slide: “Decisions made in this meeting.” Now meetings don’t end with “we’ll get back to this.” They end with names and dates—so work actually moves.

  • Decisions made: 2
  • Owners named: 2
  • Delay cleared: 3 weeks
  • Time to decide: 17 min

Now let me show you the simple rhythm behind that result.

How Shift Experience Design Works

Real change doesn’t happen in lectures. It happens in moments that move people.

Every experience we design — from a 30-minute training to a 3-day workshop — follows this rhythm. It’s simple, repeatable, and it works.

🪞 Mirror — Start where people are.

We begin by naming the real world. The frustrations, hopes, and silent struggles your team lives every day. When people see themselves, they open up. That’s when change begins.

⚡ Shift — Turn awareness into action.

We introduce a new way of seeing — a small but powerful move. One idea, one choice, one behavior that makes everything else easier. This is the turning point: when learning stops being theory and starts being lived.

🏆 Win — Make success visible.

We help participants test the shift right away — in minutes, not months. They feel the difference. They see results. This quick win builds confidence and commitment.

🔁 Act — Sustain the shift.

We close every session with tools and habits that keep the change alive. Because lasting transformation isn’t a one-time event — it’s a daily rhythm of reflection and redesign.

That’s the Shift Experience Design (SXD)™. Simple enough to start today. Powerful enough to change how your organization learns forever.

See it in action. Join the free 30-minute training.
30-minute video training

A quick win you can roll out

This 30-minute session gives you a mini framework teams can try in one meeting. Easy to teach. Easy to repeat. (Small print: You’ll also get the first 4 chapters of Create Shifts—free.)

For facilitators, trainers, and leaders who want their training sessions to transform leaders..

Create Shifts

Most training fails. Why? It dumps too much information and creates too little change. This book shows you how to design experiences that move people, not just talk at them.

Inside, you’ll learn how to:
✔️ Trigger behavior shifts through small, strategic pivots
✔️ Build momentum in any workshop, class, or program
✔️ Create learning people remember, reuse, and request again

[Get the First 4 Chapters Free]
Drop your email to get the chapters, plus short videos and tools you can use right away.

Make Your First Shift

You’ve got the book. Now make it move. Change begins when you stop reading and start doing. Choose one small way to experience your first shift today.


🧭 The One Shift Scorecard

Find your starting point. In three minutes, you’ll see where you’re strong, where you’re stuck, and which shift will give you the fastest win.

[Take the Scorecard]


✉️ The One Shift Newsletter

Every Monday and Friday, I’ll send one short story, one question, and one shift you can use right away. No spam. No noise. Just rhythm, reflection, and results.

Get Your One Shift Copy


⚡ 5-Day Microshifts

When you feel stuck or scattered, this free 5-day series helps you rebuild momentum fast. Each email gives you one microshift you can do in under 10 minutes. Start small. Feel the movement.

[Start the 5-Day Course]


💬 Meet One Shift GPT

Your personal shift companion. Ask questions. Get prompts. Find your next move. It’s like having me on call—any time you need a reset or a new idea.


Try One Shift GPT

Pick one that speaks to you. Because the shift doesn’t start when you finish the book— it starts when you begin.

Create Shifts. Train Leaders and 10x Results.

Great organizations aren’t built on talk—they’re built on shifts. Small bets. Bold moves. Changes that compound.

Since 2007, I’ve worked with hundreds of companies, agencies, and non-profits to help them create shifts that accelerate leadership and multiply results.

Leaders don’t grow by waiting for the perfect program. They grow when they shift how they think, lead, and act—today.

When leaders shift, teams thrive. When teams thrive, organizations 10x.

Are you ready to create the shifts your leaders need now?

10x Leaders. 10x Teams. 10x Results.
Let’s start with one shift.

Develop Leaders Who Create Shifts

I help you feel it — right there in the room. Leadership isn’t about giving orders. It’s about sparking moments that make people move.

That’s what Shift Experiences do. They help your leaders think clearer, act faster, and work together better — in ways that last long after the workshop ends.

Each leadership training starts small. One problem. One story. One shift you can see.

Every experience is simple, practical, and built for real results. No jargon. No gimmicks. Just people learning to lead, serve, and build better together.

Book a Discovery Session| See All Experiences

Stop fixing everything. Start with one shift.

You’ve tried plans, apps, frameworks. They keep you busy — not better.

This book is different. It’s small moves. Honest shifts. Real momentum.

Inside Start With One Shift, you’ll learn how to:
→ Escape the trap of busyness
→ Build systems that protect your energy
→ Turn small moves into compounding wins
→ Create work that multiplies without burning out
→ Lead quietly — and hit hard when it counts

Read it once. Use it forever.
Every page is a move you can make today.

Download the Full Book Free

One Shift

One Shift

One idea. One action. Big difference.

One Shift is a twice-weekly newsletter that gives you one quick, actionable shift—tested in the real world—to help you lead with clarity, courage, and calm. You’ll also get first access to books, free trainings, workshops, and webinars.

Books that move people, not just minds.

Every book begins with one question: What shift do people need right now?
These books were written to help leaders, teachers, and changemakers create real progress — one shift at a time. You won’t find theories here. You’ll find stories, tools, and small actions that help people move from knowing to doing.

Read one. Use one. Share one. Because change doesn’t start with a plan — it starts with a shift.

delegation game book

Articles

👉 Discover leadership that works in the Filipino context. Jef Menguin designs culture-shifting experiences and tools that transform how people lead.

These articles were written to help you lead better, decide faster, and design work that matters. No fluff. Just focused insights, grounded in real practice.

📚 Read any of these six to get started—or browse the full library.

👉 Turn insight into action. Through the Shift Circle, Shift Engine, and transformative workshops, Jef Menguin helps leaders create real results that last.

Knowledge Base

Big change begins with one small move.

Most people want big results — a better team, a stronger business, a happier life. But when they try to change everything all at once, they burn out fast.

That’s why I always say:

Start with one shift.

It means you don’t need to fix the whole system to move forward. You just need one meaningful change — one pivot that changes the game.

A Shift Is Not Just a Change.

A “shift” is smarter than a simple change. A change can be small — like moving your chair. But a shift changes how you see, think, and act.

It’s the moment you stop doing things the old way and start playing a new game. From working harder… to working wiser. From managing people… to multiplying leaders. From chasing success… to designing it.

A shift might look tiny from the outside — but it moves everything inside.

One Shift Can Start a Chain Reaction.

Think of it like this: When a plane takes off and shifts its direction by just one degree, it ends up in a completely different place.

It’s the same in life and leadership. One small shift — one new mindset, one brave action, one clearer question — can completely change your direction.

You don’t need a 10-step plan. You just need the first step that matters.

It’s Not About Doing More.

When I say “Start With One Shift,” I’m not asking you to add more work to your day.

In fact, I’m asking the opposite: Do less of what doesn’t matter, and more of what multiplies results.

The right shift often saves you time, frees your energy, and helps you get 10x results with less effort.

Because real transformation doesn’t come from doing massive action — it comes from making the right action.

It’s a Way to Begin Again.

If you’ve ever failed to change before, that’s okay. Start again — but this time, smarter.

Start with one question:

“What’s one small shift that could make everything else easier or better?”

Then act on it. Do it once. Win once. Repeat.

That’s how the Shift Experience Design works. It’s not about perfection — it’s about progress. Not about pressure — but rhythm.

That’s What “Start With One Shift” Means.

It’s a reminder that you already have what it takes to begin. You don’t need a bigger plan — just a clearer move. One shift at a time, you build momentum. One shift at a time, you change your results. One shift at a time, you change your life.

So wherever you are right now… don’t wait for someday. Start with one shift — today.

How small pivots change the game.

Most people try to win by playing harder. They push, hustle, and grind — thinking more hours means more success. That’s the Conventional Game.

In that game, you try to move from 1x to 1.5x — a little more money, a little more speed, a little more recognition. You try to fix things by adding more: more effort, more pressure, more time.

But what if the real breakthrough isn’t in doing more — what if it’s in changing the game itself?

That’s what the Shift Experience Design (or SXD) is all about. It helps you stop chasing small gains and start creating multiplied results through small, smart pivots. Tiny actions that change everything.

1. Mirror — See the game you’re playing.

You can’t change a game you don’t see. That’s why every shift starts with the mirror.

Ask yourself:

  • What game am I really playing right now?
  • Am I just doing more of the same?
  • What’s one part of my work or life that feels heavy, wasteful, or stuck?

When you look in the mirror with honesty, you’ll often realize this: You’re not tired of work. You’re tired of playing small.

The mirror shows you the old game — so you can choose a better one.

2. Shift — Pivot the game.

Now comes the shift — the moment you stop trying to do 1.5x better… and instead ask, “What if I did this 10x smarter?”

A shift is not a massive action. It’s a tiny pivot that changes direction, leverage, or design.

It’s when you stop working harder — and start building smarter. It’s when you replace routine with rhythm. It’s when you stop saying “I don’t have time” and start asking “How can this work without me?”

That’s when you move from your Conventional Game → to your Brave Game → to your A-Game.

A shift is leverage. It’s a small, intentional move that multiplies results using less time, energy, or resources. It’s never business as usual.

3. Win — Do the pivot.

The win doesn’t happen when you plan the pivot — it happens when you do it. You don’t need a perfect map. You just need to move.

When you test your new game — even once — you discover something powerful: this tiny move changes the math of your results.

Maybe you replaced a daily report with a dashboard. Maybe you turned a long meeting into a 10-minute decision huddle. Maybe you automated one simple process — and saved your team five hours a week.

That’s a win. Not because it’s big, but because it’s multiplied. You’ve proven that a better game exists — and you just switched to it.

4. Act — Build your new rhythm.

Once you’ve seen what works, act again. Keep looping. Keep refining. Keep compounding.

Every time you run the loop — Mirror, Shift, Win, Act — you build your A-Game. You move from reaction to rhythm. You move from effort to elegance. You move from addition to multiplication.

And over time, this becomes your edge. You start to see leverage everywhere. You stop trying to “do more” — and start building systems, habits, and ideas that do more for you.

That’s the real win.

That’s the Shift Experience Design.

It’s not a motivation trick. It’s not about doing more. It’s about seeing differently and acting with leverage.

You use SXD every time you:

  • Replace a hard habit with a smart system.
  • Turn a problem into a pattern that scales.
  • Find a 10x gain through a 1x move.

So today, start your loop:

  1. Mirror what’s real.
  2. Shift the game.
  3. Win by doing the pivot.
  4. Act to build momentum.

Because one small pivot, done with clarity, can change your whole trajectory. That’s the Shift Experience Design. That’s how small moves make big results — again and again.

Why we don’t just teach leadership — we make leaders shift.

Have you ever sat through a leadership seminar that felt inspiring… for one day? Everyone claps, smiles, and says, “That was amazing!” But after a week, nothing really changes.

People go back to the same meetings, the same problems, the same way of thinking.

That’s the problem with most leadership training. It teaches information, not transformation.

That’s why I created the Shift Experience Design, or SXD. It doesn’t just teach leaders what to do — it helps them shift who they are.

1. Most Training Teaches the Mind.

SXD Moves the Whole Person.

Traditional training fills your brain with ideas: leadership styles, communication models, motivational quotes.

But information alone doesn’t make a leader. It’s like reading a swimming book and thinking you can swim.

SXD works differently. It helps leaders practice change in small, real ways. They don’t just talk about leadership — they live it, one shift at a time.

2. Most Training Focuses on Big Goals.

SXD Starts Small — and Builds Fast.

Many workshops say, “Set huge goals! Dream big!” But people leave overwhelmed and don’t know where to start.

SXD begins with just one shift — one small pivot that changes the game.

It could be:

  • Listening before speaking,
  • Asking one more question instead of giving one more rule, or
  • Saying thank you every time your team finishes a hard task.

These small acts create big impact. Because in leadership, tiny actions done daily beat grand speeches done once.

3. Most Training Ends After the Session.

SXD Keeps the Shift Going.

In most programs, the magic fades after the workshop ends. SXD makes sure the shift continues through a simple rhythm:

Mirror → Shift → Win → Act

Leaders reflect on what’s real, choose one shift, act on it, then repeat. It’s not a one-time event — it’s a loop of growth.

Every week, every meeting, every project becomes a chance to lead better.

4. Most Training Creates Followers.

SXD Builds Builders.

Traditional training often tells people what good leaders should do. SXD helps people discover what good leaders can design.

We don’t build followers who wait for direction. We build builders — people who take initiative, create systems, and multiply clarity.

When one person shifts, the whole team feels it. They start to talk better, decide faster, and trust deeper.

That’s how a shift in one leader becomes a shift in culture.

5. Most Training is About Motivation.

SXD is About Multiplication.

Motivation fades. But when you teach people to shift their game — from the Conventional Game (doing more) to the A-Game (doing smarter) — results multiply.

Leaders learn how to get 10x results with less stress, less waste, and more joy. They learn to build systems, not just chase solutions.

That’s why we say:

SXD doesn’t just build better leaders. It builds better ways to lead.

The Result: Leadership that Lasts.

Leaders who train with SXD don’t just become confident. They become consistent.

They stop saying “We should…” and start saying “We did.” They lead with energy, not exhaustion. They make small pivots that create big ripples.

And most of all — they help everyone around them grow too.

Because that’s what real leadership is: Not about being the best in the room, but helping others play their best game too.

That’s how SXD transforms leadership training — one small, powerful shift at a time.

Why results matter more than reports.

Every year, people and organizations spend money on projects that look good on paper… but change nothing in real life.

New programs. New campaigns. New trainings. Big budgets, big meetings — small results.

That’s why I say:

If it doesn’t shift, don’t fund it.

What Does “Shift” Mean Here?

A shift means something truly changes. People think differently. They act differently. They get better results with less stress.

If nothing moves — no behavior, no mindset, no outcome — then it’s not a shift. It’s just activity.

And activity without impact is a waste of time, money, and energy.

Fund Change, Not Noise.

When leaders spend on programs that don’t create real shifts, they’re not investing — they’re decorating.

They decorate reports, posters, slogans, and photos. But nothing changes on Monday morning.

SXD teaches us to invest differently: Don’t fund what looks impressive. Fund what creates movement. Fund what makes people see, think, and act differently.

What to Fund Instead

Fund:

  • Tools that people actually use, not just display.
  • Training that turns insight into daily action.
  • Projects that improve how people work together.
  • Systems that save time, multiply results, and build trust.

Every peso, every hour, every effort should move something forward. If it doesn’t shift people or performance — stop funding it.

The Real Measure of Success

The true test of a good investment isn’t how it looks — it’s what it changes.

Ask this before signing off any budget:

“What shift will this create?”

If the answer is clear, fund it. If it’s fuzzy, pause. Because the goal isn’t to spend more — it’s to shift more.

That’s What It Means.

If it doesn’t shift, don’t fund it isn’t just a rule for money — it’s a mindset for leadership.

Spend on what multiplies meaning. Support what makes people better. Build what builds others.

Everything else is noise.

Many leaders believe that transformation needs a grand plan. They call it a “change initiative.” It usually comes with slogans, consultants, and thick reports.

But after the excitement fades, people go back to the old ways. Why? Because big overhauls feel heavy, complicated, and far away from daily life.

Real change doesn’t happen through noise. It happens through one clear shift—done daily, by everyone who matters.

1. Clarify Purpose: See What Truly Matters.

When I work with clients, we always start with the mirror—seeing what’s real. In one company, leaders were proud of their long list of goals: 26 priorities for the year. No one could remember half of them.

So I asked a simple question:

“Why do you exist as a team?”

After a long silence, someone said,

“To make life easier for our customers.”

That became their shift. From “hitting targets” to “making life easier.”

Purpose became clear, and decisions became simpler. No overhaul—just clarity. That was Shift #1.

2. Identify What Blocks the Goal.

Once purpose is clear, we look at what blocks progress.

For a government team, the block wasn’t laziness. It was approval paralysis. Too many memos, too many signatures.

Everyone wanted change, but no one felt safe to move first.

So we named the pattern. They saw it. And that awareness alone created the next step.

3. Make the Shift.

We introduced one tiny pivot:

“Decide at the level of the doer.”

No more waiting for every boss to sign off. Frontline people could make small decisions on the spot.

That single shift cut project delays by 70%. They didn’t need a new structure—just a new mindset.

That’s the power of one shift. It changes the game, not just the effort.

4. Embrace Vital Behaviors.

After the mindset shift, we focused on behaviors that make it stick.

For one hotel client, we used three vital behaviors:

  1. Ask before assuming.
  2. Fix before forwarding.
  3. Say thank you every time something goes right.

Within weeks, the culture felt lighter. Team members started owning results. Guests noticed the difference.

Those three small habits built consistency—and confidence.

5. Sustain the Shift to Create Culture.

Big programs usually fade because no one owns them after the seminar. With SXD, we design for momentum, not maintenance.

Every team builds its own loop:

Mirror → Shift → Win → Act.

Each week, they reflect on one shift, act on it, share wins, and repeat. That’s how the new behaviors become the new culture.

It’s not magic. It’s rhythm.

What Happens When You Start With One Shift

  • A marketing team shifted from “pleasing the boss” to “delighting the customer.”
  • A school shifted from “follow the rules” to “lead with kindness.”
  • A leadership team shifted from “avoid mistakes” to “learn fast and move forward.”

None of them started with a million-peso overhaul. They started with one smart move—and multiplied it.

Because when one shift works, people believe. And when people believe, culture changes itself.

The Lesson

Big overhauls impress people for a week. One shift changes how they live and lead.

So before you launch your next big program, ask:

“What’s the one shift that would change everything?”

Then start there. Because one small pivot done with clarity beats a hundred plans never lived.

Start with One Shift

It’s a book that helps you stop feeling stuck and start building momentum. You’ll learn how small, daily moves can change the way you work, lead, and live.

Yes. You can download the full version for free. You’ll also get a short Field Guide that shows you how to use it in real life.

For leaders, team builders, and anyone who wants to grow without the burnout. It’s simple, short, and easy to apply.

Please do. You can read it together, use it for reflections, or share one chapter at a time during meetings.

The Shift Experiences

Shift Experiences are fun and practical learning sessions. They help people become better leaders and better teammates. We don’t just talk about leadership — we practice it in real life.

In every session, people think, move, and work together. They learn how to solve problems, make good decisions, and help each other win. By the end, you’ll see one real change — how they speak, act, or decide as a team.

Most training programs are full of talks and slides. People listen for hours but forget what they learned after a few days.

Shift Experiences are different. People join games, stories, and group challenges that make learning stick. They don’t just hear lessons — they feel them.

Every activity helps your team discover something real about how they work. They leave the room ready to try new habits right away.

Both! We can visit your office, school, or event place anywhere in the Philippines. We can also run virtual programs for teams in other cities or countries.

Whether in person or online, the goal is the same — make learning fun, real, and useful.

Yes, you can. Every team is different, so we always start by asking about your goals and problems.

If you want to help your leaders act faster — we build that. If you want your team to trust each other more — we design for that. Every program fits your people and your purpose.

Most Shift Experiences last half a day or one full day.
Some teams choose two or three days for bigger goals.

Short sessions help you start small.
Long sessions help you go deeper.
We’ll match the time to what your team needs.

Talks That Create Shifts

Most motivational speakers make people shout, laugh, or cry for a few minutes. But when the lights go out, nothing changes.

Our talks are different. We don’t aim to hype people up — we help them wake up. Each story is real. Each message helps people think, act, and decide differently. By the end, they don’t just feel good — they do good.

I speak about leadership, teamwork, and purpose — topics that help people see new possibilities. Some favorite talks include:

  • Start With One Shift – small changes that create big results.
  • Walk the Talk – how leaders build trust through action.
  • From Misery to Magic – turning challenges into opportunities.

Every talk is about one thing: helping people move forward.

Most talks last from 45 minutes to two hours.
We can adjust the length depending on your event or theme. For company programs, I also offer short follow-up sessions so the message turns into real action.

Absolutely.
Every audience is different, so I always begin by learning about your goals.
Then I craft a talk that connects your theme, your people, and your purpose.

Let's talk shifts.

Book a quick discovery call and see how small bets on leadership can create big wins for your organization.

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