You can make people make a remark about you, your company, or your inventions. That will make you remarkable, even for a while. But living is not only about becoming remarkable. It is about making an impact, a remarkable impact.
You can go beyond creating a reputation, you can be respected.
You can go beyond creating an image, you can be an inspiration.
You can go beyond being different, you can make a difference.
You can go beyond being great, you can be remarkable.
You can make a remarkable impact!
A quick note on personal branding.
I am often invited to talk about personal branding. I am always happy to decline. I am not an expert. I chose a different path. And although I believe that personal branding ideas work like a charm for those who sell themselves, I do not need them.
Branding is not modern day concept.
In the olden days, cows were branded (read: burnt) to determine ownership. Maverick did not follow the practice.
Commodities were branded to show ownership. Branding of products started in China.
Slaves were branded to show ownership. Long time ago, in the US of A, slaves who escaped were returned to their owners because they were branded.
Before that, in many places in Europe, heretics and adulterers were branded so people will avoid them.
A brand is representation of ownership. It is an indication or a promise of the quality of what is branded. Someone has to brand something.
Those who see themselves as products will find personal branding strategies of packaging and building reputation very useful.
Personal branding strategies can help you define your unique selling proposition and yes, increase your value before the eyes of your target clients. You are free to sell yourself.
This piece, however, is about making a remarkable impact.
Why remarkable impact?
The leaders I admire are known not for the images they have created for themselves, but for the impact they made. The ones you can easily recognize are Jesus, Mahatma Gandhi, Mother Teresa, Cory Aquino, Tony Meloto, Muhammad Yunus, and Efren Penaflorida.
Among the trailblazers, you have Henry Sy, Lucio Tan, Mr Pedro, Serge Brin, Mark Zuckerberg, Bill Gates, and Warren Buffet. The changemakers never sold themselves as products. They are product-makers.
In his book Good to Great, Jim Collins found out that great organizations have level 5 leaders. They are strong-willed and humble. They do not broadcast their achievements and they always give credit to whom it is due: their people. You do not have to be at the center of the spotlight to make a great impact.
Here are easy ways to make a remarkable impact.
- Commit to make your ideas happen. Planning to make a remarkable podcast or cover or book will not make you remarkable. You need to drill. You must keep at it everyday.
- Live your passion extraordinary. Whatever is remarkable to not remarkable to me. It is very possible and a few like minded will think your ideas to be remarkable. But do not let this discourage you. Live your passion.
- You do not need the approval of a million people to consider yourself remarkable. To be remarkable, you only need to find people who can benefit from what you do best. They’ll become your evangelist. They will tell stories. They will disciple people.
- Be the best at in the world for something positive and life-giving. Creating videos for Youtube where you make a fool of yourself may help people notice you. You will be able to entertain some people but they will not be proud to tell others about you. Lady Gaga is remarkable because she is the best in the world in what she does. Find what you can be the best at…and master it.
- Be original and genuine. Following what the textbooks say about becoming remarkable will not make you remarkable. Following the concepts of 100 personal branding gurus (who were not able to create for themselves a new title outside of “personal branding guru”) will not make you remarkable. A trying hard copy cat, no matter how good, will always be a copy cat.
- Generate ideas that solve people’s problems. Quoting dead people is either a sign of scholarship or of a good memory. It does not make you remarkable. A remarkable person has ideas that will make people remark, “That was great! Why I have not thought of that before?”
- Remarkable people believes in their ideas. They understand that not all remarkable things are noticed at once. Some remarkable ideas are like Chinese bamboos.