Most vision statements don’t inspire people to action because they don’t give people meaning.
It takes many organizations months to come up with a vision statement. When it is done, it cannot move a soul for being lifeless and vague.
To find out if you have a really compelling vision, ask your employees what your vision means to them. If none can recite or even remember, it is an indicator that your vision is as clear as mud.
Originally posted 2018-02-04 13:38:49.