In many organizations, employees are clueless about customer experiences. Those who can provide customers delightful and positively suprising experiences win. This is why it is important for organizations to consider Customer Experience Management (CXM). One of the tools you can use is Customer Experience Journey Mapping. This is a hands-on, practical workshop suitable for anyone wanting to learn more about how to create and use Journey Maps.THE CHALLENGE Do you know your customers enough that you can create for them wow experiences? Does every department of your organization know how to create experiences that will turn your customers into evangelist? When it comes to managing customer experiences, many organizations are simply reactive and transactional.1. Managers don’t have specific goals on how to improve customer experience.There is an expectation of excellent customer service and this is why organizations offer customer service training and conduct customer satisfaction surveys.Unfortunately, surveys shows only lag measures. This is why many service improvements are reactive. They are meant to undo poor customer service.2. Employees don’t work proactively to improve customer experiences.They just don’t know how. Many customer service training are focus on experience in front of a customer. But most customer experiences related to organizations are not face-to-face experiences.3. They don’t measure the impact of customer experiences — and use measures to improve “business” objectives.It is not necessary to measure everything, but it is important to measure what must be improved. Most employees, for example, don’t know the experiences they create for each touch point, for each moment of truth.4. In many organizations, customer service is the accountability of one department. Employees don’t talk about customer experience improvement in their meetings. They talk about many things, but very seldom it is that customer experience is in the agenda.THE SOLUTION Create a customer experience management system. That may take so many steps.In this workshop, we shall begin with customer experience journey mapping. Participants will learn how to plan and run customer journey mapping workshops. May this inspire the participants to invest in customer experience management so they can go beyond customer service I-will-teach-you-how-to-say-sorry training.In Customer Experience Journey Mapping the participants will be able to1. Learn the CXJM MethodologyIn order to get the most out of a CX Journey Mapping exercise, it is important to first learn the CXJM methodology through the use of a generic teaching example. This will allow you to gain a full understanding of the process without being bogged down by your own business complexities. Here are our recommended steps for getting started.2. CXJM WorkshopOnce you feel comfortable with with your understanding of the CX Journey Mapping process, you will create your own sample CXJM session.The Outcome Create a customer-driven organization that constantly innovate to improve customer experiences.1. Enable managers to run customer experience journey workshops with confidence. 2. Engage members to continuous improvement so they’ll constantly improve customer experiences. 3. Make employees accountable to creating wow customer experiences.This workshop helps employees to think customer first. Yes, this is life-changing for some people.
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