Why should I care?

That’s the one question that matter the most to your customer.

Your presentation must be able to answer that question concisely and convincingly.

At the very least, you must be able to inform your customers about your product. You must show the value of your product to their business, to their lives, or to the fulfilment of their dreams. You must make it easy for them to own and use your product.

Presentation is simple. Begin by asking why your customers should care. And then let your technology multiplies the power of your story: your answer to their why-should-i-care question. Your technology is useless if you use it to multiply zero.


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About Jef Menguin

Hello, my name is Jef Menguin, I am a leadership advisor and speaker and the President of CCLMG.

I am sharing with you my secret ideas and effective tools in personal development with the hope that you’ll use them and eventually share with others. I share some of these ideas in my keynote speeches in the Philippines and abroad.

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