by Tripp Frohlichstein

If you must write your speech, here’s some advice. Write it, then take your conclusion, move it to near the top of the speech and write a new conclusion. This will help your audience understand the gist of what they are about to hear. With your message at the beginning of the presentation, the rest of what you say will make more sense…especially if you weave your “conclusion” throughout the presentation. Here’s a simple conceptual example:

A SPEECH ON THE WEATHER

WRONG:
The temperature is high
The winds are blowing at high speeds
The humidity is high
It is raining
My conclusion (there are many that could be drawn) – It’s a lousy
day outside.

RIGHT:
It’s a lousy day outside
I say this because the temperature is high
The winds are blowing at high speeds
The humidity is high
It is raining
So clearly, my conclusion, it’s a rotten day out.

EVEN BETTER (as this weaves the message throughout):

It’s a lousy day outside.
I say this because the temperature is high which is part of the reason it’s so bad out
The winds are blowing at high speeds which makes it even worse
outside
The humidity is high which makes it uncomfortable
It is raining which combined with everything else makes it
miserable out
So clearly, my conclusion, it’s a rotten day out.

====

Tripp Frohlichstein http://www.MediaMasters.com

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